5 Tips for creating a successful YouTube video

Tips for creating a successful YouTube video (Pro tips for beginners)

Creating a successful YouTube video is an endeavor for every novice or professional content maker on this platform. A successful video means more views and more popularity for the channel, which directly affects the increase in profits.

You may think that a successful video is expensive or that you need to rely on professionals in areas such as design or photography, and this is not true. The methods that professionals in the content industry rely on to provide a successful YouTube video that beginners in this field can easily apply.

The term successful YouTube video may be somewhat generic because the success metrics differ from one video to another in general, however, there are several basic factors that must be present in any YouTube video in order for it to come out in an attractive way and be popular with followers of the channels on this platform.

There are technical factors such as picture and sound quality and others related to the way content is presented and how long it will be shown, most of these factors are easy to consider even if you do not have much experience in the content industry.

In this article, we show you the most important tips of professionals to create a successful YouTube video that helps you increase your channel's profits easily.

Professionals’ tips for creating a successful video are usually divided into two sections, a section related to the content and another section related to the presentation of the content from a technical point of view, and here we will address the two sections in detail.

First tips for creating successful YouTube content

1. Plan your channel content smartly from scratch

• What is your area of ​​interest? The field may be economic, technical, sports or related to one of the arts such as movie reviews and so on.

• What are the details of your interest in this field (ways to invest in the economic field - phone reviews in the technical field).

• How will the videos you watch help you in this field? (Helping you with a purchase decision, for example).

• The number of videos you want to create each period (according to the time available to you and the nature of the content itself).

• The content of these videos.

• The goal of each video.

• The benefit that you will provide to your followers through the content you provide in general and the benefit of each video in particular.

The content of your channel is what controls the content of your videos in general, so drawing up a content plan for your channel will help you find your video ideas, 

The channel's content step is related to its field, so what is your channel's field?

Determining the niche of your YouTube channel is closely related to the target audience, which can be considered the key element of your channel's success.

Your videos may have a good picture, sound, and attractive style of content presentation, but without targeting a specific audience all your efforts will be wasted.

How do you define your target audience? There are several different ways to do this, the easiest of which is to put yourself in the shoes of your target audience. Note that you are considered a target audience for other content creators, meaning that your interests can guide the process of determining your channel content and target audience.

If you find it difficult to determine your target audience or your channel area, you can be guided by answering the following questions to solve this dilemma:

By answering these questions, you will reach your target audience easily. Now suppose that you will specialize in providing economic content because your audience is looking for news in this field.

Your videos will be directed to provide a specific benefit, which is (for example) providing tips and explaining ways to invest in a field. Your target audience, after watching your videos, expects to have a general knowledge of the available ways to invest in this field at the moment.

Now you can easily draw the plan on which you will build your channel's general content. The plan may include:

Draw a plan for the content that you will publish on your channel based on the previous points. Of course, the nature of the content may cause the plan to change in terms of increasing or reducing the number of videos or even changing their content, but in general any changes to the plan will not be drastic changes.

The plan will help you organize the process of publishing your content. Note that at the beginning of your channel creation, you will have to publish periodically to attract a large number of followers, and this is difficult to complete without an organized plan to create content or create it randomly.

Drawing a plan for the content that you will publish during a period will save you the effort of searching for the content of each video separately in this period.

2. Determine your unique point that will act as a magnet to attract views to your videos

Each field has a large number of content creators on YouTube, however, there are a number that do not exceed the fingers of one hand in each field, and they are the most famous and most successful of the others. Have you ever wondered the reason for this success?

The answer lies in the style of these makers, which attracts them a large number of followers compared to others, there are those who make videos without specifying a point of distinction or difference of their own that they present in these videos, this method is a waste of time and effort.

There are a large number of content creators in every field… What will attract your audience if you do not offer them a new perspective? What drives followers to leave the giant content creators in a field and watch the videos of a newbie? It is the different view that he presents.

But can your point of distinction help you compete with professionals in this field? The answer is yes, these professionals can't provide all the information about a field or a product, and there are always things they don't mention either on purpose or because they have different views on providing it.

Your task is to find these things and focus on them to be your point of distinction. This point is considered one of the essential elements that will help you create content that is different from what other content creators provide in this field.

Your point of distinction is your primary attraction that will attract the audience to you and no one else. If you are having a hard time identifying this point, try to think carefully about the answer to this question: What new can I offer in this area?

The answer to this question may require you to watch videos in the same field as your channel and discover what is missing in it, the element that you feel is important to present when providing content about that field.

For example, some people do not like to watch technical content that does not mention the defects of the products being reviewed. They see that defects exist in any product, regardless of its price, and not mentioning or ignoring them detracts from the value of these videos.

Another category of viewers is looking to try products after a month or more of use or under certain conditions. Investing in digital currencies, for example, has significant risks. Do any of the creators you follow mention it?

You may be the kind of person who is looking for movie reviews that evaluate the directorial vision and the viewpoints that they address, yet you don't find that current content creators do so. This may be a good opportunity for you to enter this field by doing it yourself.

The bottom line is that you have to find your own point of distinction that attracts you a special segment of the audience who will follow you for it. Of course, the point of distinction is not the only basic element around which you will build your content, but rather it is only a competitive advantage that helps you succeed in this field.

Read also: How to make a YouTube channel about travel and travel and profit from it

3. Define your video ideas intelligently and on the right basis

Now that you have mapped out your channel’s content plan and details, and have been able to identify your unique point in this field… it’s time to come up with your video ideas.

There are several methods and sources you can rely on to find your channel's video content.

a) Follow the most popular sites and forums that publish content related to your channel's field

In our time, there is a specialized website to discuss everything related to any field of life, whatever the field of your channel content, you will find at least five sites that can be classified as the leaders in discussing the content of this field.

Following these sites and seeing their content will benefit you as a person passionate about this field. As for the content industry, these sites are considered a treasure trove of new ideas for several reasons.

These sites always discuss the most important problems and challenges in this field that trouble its followers at the present time, and do not forget that these sites often have a scoop regarding new products and news in this field.

For example, some of these technical sites are able to obtain exclusive leaks of products that have not yet been released to the consumer market.

I search for the most important major sites specialized in the field of your channel’s content and follow them constantly. Make viewing the content of these sites a daily habit that you practice, such as looking at social networking sites and your email inbox.

Other than the sites, there are several global forums that are the source of many global ideas and international discussions in a field, the most important of these forums are Quora and Reddit, be sure to create an account on both forums and specify your areas of interest on each of them.

Cora and Reddit alert you whenever a member asks a question related to your interests by sending a message to your email, so you will be aware of the most important trending topics in your channel's content area.

b) Get inspiration from your followers

Your followers are basically the ones you serve your content to, and it's important to study their suggestions regarding the content they want you to discuss. Note that your audience's suggestions often stem from topics that are important in the field or of interest to a large number of people at the moment.

Of course, getting inspired means reviewing those ideas and looking at what content can be created based on them. Audience suggestions may include ideas that are difficult to implement, not appropriate at the moment, or not of interest to the largest segment of your audience.

You can follow your audience's comments on your videos to search for new ideas and choose the ideas that a wide segment of them ask for. You can also make polls in the comments or on YouTube posts, also called community posts.

Finally, social media platforms are an excellent way to communicate with your audience better than YouTube comments. Through your Facebook channel page or group, you can ask your followers about the topics that interest them the most and want you to discuss it.

Inspiring your content ideas from your followers has other benefits other than facilitating your search for the content of your videos. When your followers notice that you take their suggestions into consideration, they will increase their loyalty to you and your channel, which will positively reflect on its popularity and increase its success.

c) Follow the trending events in your channel's content field (trend)

Every period, followers of a field are interested in a specific topic. This topic may be related to an event that recurs annually, a general problem, or a new product.

As a content creator, you have to follow the topics that are making a buzz in your channel and create content about them.

Note that this method is followed by most content creators in other words ignoring trending topics makes you tweet alone and not well.

Imagine that all tech content creators discuss newly released products while you ignore them or discuss other products that your audience is not currently interested in, this method will affect your channel negatively and at the very least you may lose a large number of views and followers.

Creating videos about trending or trending content has many benefits. Creating these videos means that you, as a content creator, keep up with these topics and are interested in discussing them with your audience and expressing your opinion on them.

Also, as a content creator, you are always required to search for ideas for your channel's video content and follow the trend, making this process easier for you.

When everyone interested in your field talks about a topic, this topic often interests your followers as well, so there is no point in making a video on another topic for the time being, at least.

However, it is important to follow the trends related to your field only, through which you can provide a benefit to your followers. Following the trends in order to keep up with the general trend or to gain fame and views may negatively affect the reputation and fame of your channel.

The Google Trend tool can be used to find out the most important trends that occupy your audience at the moment.

d) Choose the content of your videos yourself (what you want to talk about)

It is important that you enjoy creating the content that you add on your channel, and sometimes this may not be available with the previous methods, sometimes you want to discuss a product or topic that you are interested in and would like to spread it among your audience and followers.

This method is followed by a large number of professionals in the field of content creation on YouTube, but it may be different for beginners, as the great content makers in a field sometimes are the source of trending topics and trends because of their fame and the number of their huge followers.

For beginners, creating different or unpopular content should be done with extreme caution. Creating content that your audience is not looking for or that does not fall within the circle of their primary interests in your channel field may not receive the desired interaction, and repeating this content may lose a large number of your followers.

In any case, you can find a link between the topic you want to discuss and the area of ​​interest of your followers. You can also formulate the content of the video that will discuss this topic in a way that may interest your followers and motivate them to watch and interact with this video.

e) Monitor competitors and learn from them

Keeping track of competitors (or colleagues) in the content industry will help you in more ways than one to create a successful YouTube video.

Your competitors who are older than you are a good source of learning and understanding the behaviors and nature of your target audience. Your competitors have made a great effort in studying the field, and therefore you can take advantage of them to develop yourself and the content you provide.

Of course, we should not confuse education with imitation, because the latter has bad effects on the popularity of your channel, especially at its beginning.

Following competitors will help you discover opportunities for joint cooperation between you and them to provide unique content to the audience who follows you. In general, it is beneficial to establish a strong camaraderie and friendship relationship with your colleagues and competitors in the content industry.

simple exercise

Watch a video of your favorite content creator, and try to extract the elements that contributed to your liking of this video, is it the personality of the creator himself and his presentation? Did his use of certain tools influence your liking for this video, and so on?

Write down the elements that you have discovered and analyze them. Try to reach the general elements that are not related to the content. You can be guided by the elements of the content only if you intend to provide similar content on your channel.

Discovering the elements you like in any content is an important personal guide for you as a YouTube content creator, this is your view that you see as contributing to creating a successful YouTube video that increases your channel subscribers and watch hours and generates great profits for you.

Also Read: 15 Smart Strategies for Creating YouTube Videos

4. Pay attention to YouTube SEO

SEO or search engine optimization is a popular term in the world of improving the ranking of sites in search engine results.

Like search engines, YouTube ranks search results on its own SEO that is slightly different from its counterparts.

As a content creator, you want your videos to top the search results of users on YouTube when they search for topics you raised in your videos. This can be done by taking into account some of the basics of YouTube SEO.

SEO for YouTube may need a dedicated article to discuss it, however, its most important basic factors can be summarized in the following points:

a) Target a keyword when choosing your video title

Keyword targeting is not limited to sites only, but it is an essential element of YouTube SEO, as a YouTube content creator, always make sure to target a specific keyword to form the name of your video.

You can use popular YouTube SEO keyword tools such as:

• VidIQ Vision (browser extension).
• TubeBuddy
• keyword tool

Don't worry, using these tools is not difficult and most of them are free.

There is an important thing about the use of keywords in your video title, which is that your use of these words is natural, the natural use of keywords is by using them to compose your video title in a clear and understandable way for the followers.

Adding keywords for the purpose of just following YouTube's SEO standards without taking care of creating an understandable title will not bring you the desired results from using these words.

Regarding the video title, in general, it is always recommended to use a video title of less than 70 characters, so that the full title appears in the search results. You can also formulate the title in the form of a question because questions are the most used search words.

Note: We strongly recommend that you avoid using misleading titles, as this will cause the visitor to leave the video quickly, which will negatively affect its ranking.

b) Use the appropriate keywords for your video content as Tags

YouTube content creation experts advise using tags to let search engines know what your video is about.  Experts explain that YouTube's algorithms use tags in order to understand the content and context of your video.

This way YouTube finds out how to link your video to similar videos, which can expand the reach of your content.

Choose your tags wisely, and don't use an inappropriate tag because you think it will get you more views, this behavior may lead to YouTube to punish you. 

c) Rate your video

Classifying your video helps YouTube to identify the field of this video, and thus display it in the appropriate format and order, after you upload your video, go to the advanced settings section and choose the appropriate classification for it.

Choosing a video category or category is yet another way to combine your video with similar content on YouTube. In this way, the platform will add your video to different playlists, and it will appear to more viewers who have the same interests as your audience.

d) Write an accurate description of your video

In the video description or description section, make sure you provide an accurate description of your video content. The video description should include no more than one or two sentences to describe its content in a way that was not available in the video title.

Below the video description sentence you can add your social media channel pages or any other links related to its content.

Second, technical and technical factors related to displaying the content

These factors are related to the nature and quality of the video that you will add on your channel. Providing excellent content without paying attention to the quality of the video itself will waste your efforts in vain. Also, carefully designed videos give an impression of quality and professionalism, which contributes to increasing your channel’s followers.

You have to make a high quality video, otherwise you will find this video stable on the last pages of search results.

YouTube cares a lot about how long a visitor stays on your video, and let's be clear with ourselves no one is going to force themselves to watch a poor quality video, or a garbled image, or a blurry sound.

Now here are the most important factors that you need to consider about presenting your video content from a technical point of view:

1. Sound and picture

How many times have you not been able to continue watching a video because of poor sound quality or poor image quality? a lot isn't it? Well, this alerts you to the importance of sound and image quality in the process of creating a successful YouTube video.

Do not tire yourself by producing videos with the highest possible sound and image quality because this may be expensive, especially at the beginning of your channel creation. The most important thing that you should take into account with regard to the sound and image of your video is that both are clear, and the video in general is viewable.

2. Editing

Video editing is a necessary stage of its production, as a novice or professional content maker, you are not required to edit videos in a cinematic form. The editing process is primarily aimed at producing a consistent video in terms of several factors, including:

• Picture and sound are synchronous.
• Video colors are as natural as possible.
• There are no errors in the arrangement of the ideas of the content and its presentation.
• Visual effects are added in proportion to the content (an optional step due to the nature of the content and the way it is presented).

You can rely on free video editing programs or sites, and do not worry, most of these sites are suitable for beginners in this field.

If you are looking for the best video editing software, we recommend checking out our article on this topic, but if you prefer to use websites to edit your videos, we recommend checking out the article on the best online video editing sites .

3. External video image Thumbnail

The image that appears to the viewer before pressing the video or the Thumbnail is one of the important elements of attracting followers. The images are supposed to express the content of the video in an innovative and attractive way.

If you provide content that discusses tangible products, it is necessary to choose images that express these products, of course the design of the image is closely related to the content of the channel and video.

However, it is known that YouTubers and followers prefer videos that clearly show images related to their content.

Avoid adding images that are not related to the content of the video or images in order to attract attention only, this behavior may lead to a negative interaction, whether from the side of the followers or from YouTube itself. 

Do not worry, you do not need to have professional tools and skills to create distinctive external images, there are a large number of tools that you can use easily, and YouTube allows you to choose an image from the video to be the cover image of the video.

On the other hand you should use a minimum resolution (640 x 360) pixel image, and make sure the thumbnail looks good at both sizes.

4. Build backlinks to the video after posting it

Backlinks or backlinks are among the most important factors for the rise of the video in search results, and among the most important and easiest ways to get these links we suggest the following:

• Embed the video on your blog or website.
• Post the video on social media.

5. Use YouTube ads

You can invest some money to buy ads on YouTube. This will give your video more confidence from the search engines, in addition, it will get a good boost of visitors that will help it rise in the search results.

We do not recommend that you start an advertising campaign for any video until you are sure that it is free of errors, that it contains good content, and its only problem is to reach the viewers.

Conclusion

In this article, we presented you with several methods that professionals in the content industry use to create a successful YouTube video. Share with us in the comments the most important things that beginners in the YouTube content industry should pay attention to.